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The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.
In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation.
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A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.
Withdrawal speed is one of the most important features to check. Read what other users say about how quickly payouts are processed before you commit your money.
Good customer support is easy to overlook until something goes wrong. Choose an app with responsive support channels that are available when you actually need them.
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The department said the guidance had been designed to “improve consistency across the sector and help prevent similar issues from occurring in future”.
In May, an investigation under the title “Operation Turbo” charged an Auckland man on eight counts under the Gambling Act.
The man was charged in connection with two illegal poker venues allegedly operating in central Auckland.
