40 King

What is 40 King?

Miller served on the forum for several years and was a key UK figure during a period when the Gambling Commission implemented extensive reforms to online gambling regulation and affordability checks. GREF expressed its gratitude for Miller’s contributions during his tenure.

Jean-Michel Costes has also left the board after concluding his role at France’s Autorité Nationale des Jeux (ANJ). 

Costes was involved with GREF at a time when numerous European regulators, including the ANJ, focused on tightening advertising regulations and boosting player protection frameworks. The forum thanked Costes for his dedicated service.

About 40 King

In one of his Instagram stories, speaking directly to the camera, Pedro (a fictitious name for a “professional gambler”) shares a “unique opportunity”. He says that he is going to release a “super promotion for a premium group, which has higher odds”.

The normal price for access to the Telegram group would be BRL397 ($77.18) per month. But, exclusively on that day, he would release both groups together for “only BRL14.91 per month on the annual plan”. This group is the main product sold by Pedro, where he publishes sports predictions, tips on betting operators and higher-value betting odds.

The problem is that many of these recommendations involve companies that are not authorised to operate in Brazil. Some may be licensed in other countries, but that doesn’t allow them to operate legally in the Brazilian market.

About 40 King

The dual approach seeks not only to limit access to gambling content on smartphones but also to provide meaningful alternatives that reduce overall reliance on digital devices.

The KGCC, which operates under the prime minister’s office and oversees gambling supervision and the monitoring of illegal gambling activity, will collaborate with the Gyeonggi education office. There will be policy coordination, student protection and the exchange of educational resources and prevention experts. 

The partnership also plans to analyse operational data, develop pilot programmes and construct a model for national deployment.