Ultra Rich

What is Ultra Rich?

Nolimit City has released Duck Hunters 2. The sequel pushes its take on the position-multiplier format further than the original while keeping the underlying math model intact. The story here is less about a new theme than about a studio doubling down on a mechanic that has spread rapidly across the online slots market since 2022.

Nolimit City has expanded its Duck Hunters slot franchise with the release of Duck Hunters 2, a follow-up to the original title that builds on the position multiplier mechanics that have become increasingly common across the online slot market in recent years. The new online slot retains the core multiplier-based format of its predecessor while increasing the maximum multiplier available on a single position and introducing additional bonus upgrades, feature-buy options and side-bet mechanics.

The commercial hook is scale. According to the developer, the sequel aims to deliver a more volatile experience, supported by a top payout of 40,000 times the stake. That figure sits above the original. It signals a deliberate move toward the higher end of Nolimit City’s already extreme-volatility catalog.

How to play Ultra Rich

NSW government figures classify poker machines as the most harmful gambling format in the state, yet clubs continue to operate approximately 65,000 poker machines, benefiting substantially from tax rebates through the scheme.

Green MP Cate Faehrmann has criticised the arrangement, highlighting a conflict of interest where clubs reduce their tax liabilities while simultaneously cultivating community goodwill. 

She called the proposed changes “tinkering around the edges”. She questioned whether ClubGRANTS genuinely supports community projects, or functions as an indirect subsidy that lessens scrutiny of gaming revenue.

How to play Ultra Rich

The shift means that rather than spending their time pricing and managing established markets, traders can now apply their expertise where human judgement has the greatest value, including developing and testing new products. AI removes many of the practical limits on what can be offered and priced, and manages the resulting scale and complexity. The result is greater efficiency for Kambi and a better service for its partners and their customers.

“To this point, sportsbook product creation has largely been guided by a trading department’s ability to profitably price and risk-manage certain bet offers,” Lamb says. “AI trading lifts those limitations, while also enabling that existing human expertise to be leveraged more effectively.”

The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.